1. How To Create A Custom Product Page For Your Shopify Store #12

“Create products and offerings that sell themselves. It's not about what you know or what you sell.

It's about how you position and package it.”

First I will start with some information about eCommerce conversion facts to give you a better idea why your product page is so important.

What is a conversion?

An eCommerce conversion rate is the percentage of website visitors who purchased something from your online store (in a set period of time).

An eCommerce conversion rate can range between 0.5% - 3%. And when you start probably a lot lower. I have seen conversion rates up to 6%. It all depends on your marketing and advertising strategy and budget.

A 2%+ conversion rate should be the baseline goal for your online store.

A quick example to understand the percentages:

If your online store is getting 5,000 visitors and 50 conversions for a set period, that means your store’s conversion rate is 1%.

Here is the path of a potential buyer in your eCommerce store.

You will lose 60% of visitors from the first page they land on which is normally your home page in your store.

Reason 1: Your products might not be what they are looking for or need at the moment they are in your store. Or it is just a fly-by to check you and your products out.

Only 40% of visitors land on your product page.

Another 40 - 60% of prospective buyers will not make it past the ‘Add To Cart’ button. They will add products to the cart and not follow through to the Checkout page.

Reason 2: Life happens and people get interrupted while they are shopping online.

68.5% of Abandoned Cart issues are about credit card problems, trust icons, testimonials, or those life interruptions. One very big stopping block is your shipping costs.

3 - 9% of prospective customers will not get past the Checkout page:

Reason 3: Same as above, interruptions, and maybe your shipping costs that are too high. Examples of how to get better conversions are 1. your shipping is free, or 2. buy more to get free shipping, or 3. an excellent product price.

So only 1.0 - 3% of visitors will convert! And sometimes lower.

To put it another way, 97% of visitors leave the average website without buying. It’s a shocking truth and the reality that eCommerce store owners face every day.

I only mention all these facts so that you don’t expect everybody who lands in your eCommerce store to buy from you. There are many factors that influence a visitor to become a buyer. We will cover a lot of them for your product page in this article.

Why do visitors leave websites?

There are so many reasons, but here are a few of them.

1. Design is outdated
2. Content is difficult to read
3. Relies on outdated plugins
4. Too many ads
5. Videos on the site are auto-play
6. The navigation structure is unclear
7. Registration requirements are obtrusive
8. Slow to load
9. Offers aren’t relevant or appealing
10. Product benefits are unclear
11. No call-to-action
12. Content or products don’t live up to promises on landing pages or ads
13. Not responsive or mobile-friendly
14. Site is not secure or has been hacked
15. Payment methods not clear

What makes a successful product page?

The success of your product page is conversions which depend on several factors. Here is a checklist for you.

9 Key Elements for an Effective Product Page

What is next?

2. How To add Your Products Manually In Your Shopify Store

What to expect in this article: #2

Integration of Products in Your Shopify Store

• Add/Upload Your Products Manually

Adding Information For Your Products in Your Shopify Store

• Title
• How to Write A Good Product Title
• Tools
• Description
• Difference Between Features & Benefits
• 7 Easy Rules to Write Product Descriptions
• Should you use the same descriptions/content as your manufacturer/vendor

More In-Depth Articles For Your Shopify Store

This is part of a comprehensive series of articles about successfully adding your products to your Shopify store. I have added more than just the basic information about adding your products to Shopify. These articles will give you a more in-depth understanding of the information you need to create a great product page and get amazing conversions.