A SaaS service broke around 30 of my Shopify blog posts overnight. Here is the Pattern A vs B test that prevents it happening to your store, the five-minute audit you can run today, and the principle underneath: own your content.

Where you register your domain matters more than store owners realize. The strategy that fits a $5K/month store is completely different from what a $500K/year brand needs. Here are three approaches, when each one fits, and the brand protection lesson that cost one of my clients 4 months.