What's happening to Facebook 20% rule?

So just last month I talked about Facebook 20% text rule and how to stay within the parameters of Facebook's parameters. But, it has changed again. You are not limited to the 20% text rule anymore. Facebook, we presume listened to all the grousing and is phasing the rule out. You can have as little or as much as you desire, but there is a caveat.

Your ads are now graded into low, medium or high text and you are charged accordingly. Facebook Help Center has more details on the rule changes.

The bottom line is - test your ads and see which ones convert the best. Facebook is a very social platform and people react to visual stimulation rather than the text on the images. There is no hard and fast rule as any experienced marketer will tell you. Testing is the only way to determine what YOUR customer likes and responds to.

I have done some research and nothing is mentioned on Facebook yet or on the Net, but the Queen of Facebook, Mari Smith did mention in one of her chats on Facebook.

Check out the 4 Important Facebook Changes by Mari Smith & Saikat Mati.

The Marketing Specialist blog nails it on the head, because it probably is all about money. But then, we are all in business to make money and why not Facebook as well.

Veronica Jeans

Veronica Jeans

eCommerce Strategist | Shopify Expert | 7-Figure Business Coach

Veronica Jeans is an eCommerce business consultant and Shopify expert who has coached entrepreneurs to build 7-figure online businesses. With extensive experience helping eCommerce businesses grow in the global marketplace — from startups to brick-and-mortar stores launching online — she integrates her international financial and tax expertise to offer up a playbook for generating income online. Veronica has been a lecturer at Collegium Civitas University in Poland on eCommerce, SEO/SEM, Social Media, and advertising for the last four years. She lives on a yacht in Houston, Texas and is originally from Namibia.