How to Set Up Customer Accounts in Shopify
Let me ask you something — how many customers have you lost because your login process was a pain? Here's the thing ...

Your email list is still without a doubt one of your most valuable (if not THE most valuable) online asset – and you should definitely leverage it to improve your post reach. How? Add a link to relevant Facebook posts in your newsletters (P.S. section is a great place for that).
Here is where you find the link - click in your post on the edit link and under 'See more options' you will find the embed link and voila...you got your post to pop in anywhere you want to.