When Family Becomes Your Business Partner
Some partnerships are born in boardrooms. This one was born over years of shared clients, late-night business conversations, and the gradual realisation that two people working side by side were stronger than either one alone. Amanda married into the family and came with a daughter, London. She finished her degree — while everyone else said she couldn't. Had another daughter, Eisley, while still working. Built her own client base in digital marketing while Veronica built hers in eCommerce consulting.
For years their work naturally intersected. Veronica handled eCommerce strategy and Shopify. Amanda handled digital marketing and operations. They shared clients. They talked about combining for years. Then they went away for a working weekend — just the two of them — and looked at each other and said: this is it. Let's build this properly.
Together, they bring something nobody else in this space offers — decades of battle-tested expertise, a 50/50 partnership built on total trust, and the kind of deep mutual respect that only comes from years of building alongside someone you genuinely like.
"We don't just build stores. We build the whole ecosystem — the strategy, the content, the automation, and the community. Then we stay."
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Amazon bestselling author of the Shopify Made Easy series, eCommerce consultant with 45 years of business experience across multiple countries, and university lecturer at Collegium Civitas in Poland. Veronica has coached entrepreneurs from overwhelmed to automated — from startups to 7-figure online businesses. She doesn't just teach the theory. She runs her own stores, invests in stores, and has the battle scars to prove every strategy she teaches. Originally from Namibia. Currently building from a yacht in Houston, Texas.
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Amanda is the operational engine behind Topflyte Global Team. She manages projects, runs client accounts, handles digital marketing strategy, and builds the systems that keep everything moving. She is also the founder of Driftwood & Linen — her own coastal home décor and lifestyle store built alongside managing 12+ client businesses. Amanda brings real-world marketing expertise that textbooks simply cannot teach... because she learned it while doing it, with two kids, a degree finished against everyone's advice, and a business partner who believed in her when others didn't.
Built on total trust. Forged over years of shared work. Made official on a working weekend when they both knew it was time.
Full-Service eCommerce Consulting, Built to Last
This is not a web design agency. This is not a marketing retainer. This is a consulting partnership that gets deeply involved in your business — the strategy, the Shopify architecture, the email automation, the content, the PR, the community — and stays involved as long as you're growing.
Veronica handles the eCommerce strategy, Shopify builds, technical architecture, book publishing, and the consulting that turns overwhelmed store owners into automated revenue machines. Amanda handles operations, project management, digital marketing, client coordination, and the systems that keep everything running without Veronica having to be everywhere at once.
Together they cover the entire lifecycle of an online business — and their clients become part of something bigger. Stories documented. Communities built. Referrals that run in both directions. A table everyone wants to be at.
Beyond the Consulting
Veronica is the consultant who also operates. Kalahari Gold — her Namibian marula oil skincare brand — is built from the same yacht she consults from. JustBetterBunkBeds is a dropshipping investment where her own money is on the line. Every strategy she teaches is one she is actively living. That is not common in this industry. Most consultants teach. Veronica teaches and does — and the difference is everything.
Amanda, meanwhile, runs Driftwood & Linen — her coastal home décor and lifestyle brand — while simultaneously managing client projects, coordinating Chloe's technical builds, briefing Marianne on design, and making sure nothing falls through the cracks across a business that never stops moving. She is also the co-author of the annual eCommerce Planner — sme-12 — which launches every January.
Their work extends beyond clients. Veronica's Shopify Made Easy book series — 12 books and counting — has guided thousands of entrepreneurs from confusion to confidence. Coffee on the Yacht, their Substack community, gives those entrepreneurs a permanent home for their ongoing story. Every book. Every client. Every store. All connected.
Why This Matters
The eCommerce space is full of consultants who teach what they learned years ago. Agencies that build and disappear. Courses that promise transformation and deliver information. That is not what Veronica and Amanda do.
They stay. Their clients become friends. Tim at Bonefrog Coffee. Kristy at Industrial Farm Co. Brian at Powered by Plants. Hunter at Sur Louis Cigars. Caroline and Mike at Said in Sarcasm. These are not just clients — they are people whose businesses Veronica and Amanda are genuinely invested in, whose stories they document, whose wins they celebrate and whose hard problems they show up for.
Entrepreneurship is lonely. Most business owners are surrounded by people who don't understand the nuances of what they're building. Veronica and Amanda understand — because they are building too. That shared experience is the foundation of every client relationship they have.
Welcome to Topflyte Global Team — built on trust, fuelled by expertise, and run by two women who are in it for the long game.
