Shop Promise is a free Shopify delivery badge for US stores that deliver fast and reliably. To qualify you need an active plan, Shop Pay, a US location, tracking on at least 90 percent of orders, and good standing. Eligible products can receive a ranking signal in Shopify surfaces. It is not a guaranteed boost.

What Shop Promise Is

Shop Promise tells shoppers that a product will arrive when you said it would. It shows as a badge on eligible products, and Shopify uses delivery performance as part of how it evaluates your store.

It is free and it is for stores in the United States. If you ship from outside the US, it does not apply to you.

Set Up Payments First

Shop Promise depends on Shop Pay, and Shop Pay depends on your payments being set up. In practice that means you cannot set up Shop Promise until you have added a payment provider and turned on Shop Pay. If you are building a new store, do payments before you come back to this guide.

Who Qualifies

Your store needs all of these.

1. An active Shopify plan.
2. Shop Pay turned on.
3. A location in the United States.
4. Tracking numbers on at least 90 percent of your orders.
5. Good standing with Shopify.

The tracking requirement is the one most small stores miss. If you fulfill by hand and skip tracking numbers, fix that first. Add tracking every time, even for low value parcels.

What It Can Do For You

Wording matters here, so I will be careful. Eligible products can receive a ranking signal. That means delivery performance can help your products show up in Shopify's shopping surfaces. It does not promise more sales, a higher position or a particular channel. Do not tell your own customers or clients that Shop Promise will boost their ranking.

What Changed

The old $5 guarantee, which refunded customers for late deliveries, has been removed. Claims for it close on December 16, 2026, and they apply only to orders placed before your store moved to the updated Shop Promise.

If you read an older article that mentions the guarantee, it is out of date.

What You Need To Keep Doing

Shop Promise follows your delivery record. These habits protect it.

• Set honest fulfillment times in your delivery estimates.
• Fulfill orders on the schedule you promised.
• Add tracking to every order.
• Respond fast when a parcel is delayed.

See the guide on estimated delivery dates, because the estimate and the promise should agree.

How To Check Your Eligibility

1. In your Shopify admin, click Settings.
2. Click Shipping and delivery.
3. Find the Shop Promise card and click Manage Shop Promise.
4. Read the status on the card. It shows Active, Eligible or Paused.
5. If you are not yet eligible, follow the tips Shopify shows to improve your eligibility.

Shopify reassesses eligibility every day. If your store drops below the requirements, Shop Promise is paused, and it switches back on once you meet them again. The updated Shop Promise is rolling out to stores gradually, so if you do not see the card yet, your settings may still be on the Shop Promise page in the Shop sales channel.

Frequently Asked Questions

What is Shop Promise in Shopify?

It is a free delivery badge for eligible US stores that deliver fast and reliably. Eligible products can receive a ranking signal.

How do I qualify for Shop Promise?

You need an active plan, Shop Pay, a US location, tracking on at least 90 percent of orders and good standing.

Does Shop Promise guarantee more sales?

No. It can give your products a ranking signal, but it does not guarantee any result.

Is the $5 Shop Promise guarantee still available?

No. It has been removed, with claims closing on December 16, 2026.

Why can I not set up Shop Promise yet?

Shop Promise needs Shop Pay, and Shop Pay needs payments to be set up first. Add your payment provider, turn on Shop Pay, then check your eligibility.

Can stores outside the United States use Shop Promise?

No. It requires a US location.